Influencer Marketing Agency insurance requirements in South Carolina

Operates as a influencer marketing agency providing administrative, creative or specialist support services to clients. Below: what South Carolina statute requires, what your clients will demand on a certificate of insurance, and a modelled annual cost of $3,800$16,050.

The short answer

An influencer marketing agency in South Carolina normally needs 3 policies, costing about $7,150 a year.

  • 01
    Commercial Auto Liability

    Required by law.

  • 02
    General Liability

    Clients will not let you start without it.

  • 03
    Commercial Umbrella / Excess

    Clients will not let you start without it.

3 more coverages may apply depending on your contracts — the full breakdown, limits and reasoning are below. Cost is a modelled range of $3,800–$16,050, not a quote.

Step 1 of 4

What you are actually required to carry

Workers' compensation in South Carolina

Not mandated at your headcount. Sole proprietors may elect in.

Statutory threshold on file: 4 employees · South Carolina Contractor's Licensing Board · statutory citation and enforcement detail below

  1. Commercial Auto Liability

    Required by law

    Liability for vehicles owned or used by the business.

    Typical limits
    $1M

    Any vehicle titled to the business or used primarily for business needs a commercial auto policy; a personal auto policy will deny a business-use claim. Contracts standardly require a $1M combined single limit.

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  2. General Liability

    Required by contract

    Third-party bodily injury and property damage arising from your operations.

    Typical limits
    $1M – $2M

    No state requires general liability by statute, but essentially every client contract, lease and job-site agreement demands $1M per occurrence / $2M aggregate. Treat it as mandatory in practice.

    • Job-site work means you will be asked for additional insured (CG 20 10 / CG 20 37), primary and non-contributory wording, and a waiver of subrogation.
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  3. Commercial Umbrella / Excess

    Required by contract

    Extra limit sitting above GL, auto and employers liability.

    Typical limits
    $1M – $5M

    General contractors and enterprise clients routinely require $2M–$5M of excess limit above the primary policies before they will let you on site.

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  4. Professional Liability / E&O

    Required by contract

    Claims that your advice, design or service caused a financial loss.

    Typical limits
    $1M – $2M

    General liability explicitly excludes financial loss caused by your advice, design or work product. Client master service agreements in this field routinely specify $1M–$2M of errors and omissions cover.

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  5. Cyber Liability

    Strongly recommended

    Breach response, extortion and liability for lost customer data.

    Typical limits
    $500,000 – $2M

    You hold client data or credentials. Breach response costs are excluded from general liability, and enterprise clients increasingly verify a cyber limit on the certificate itself.

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  6. Workers' Compensation

    Situational

    Medical care and lost wages for employees injured on the job.

    Typical limits
    $100,000 – $1M

    Triggered by your state's employee threshold. Employers liability (Part B) limits are what contracts actually specify.

    • South Carolina requires coverage at 4 employees. Sole proprietors may elect in.
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The law behind this in South Carolina

S.C. Code Ann. § 42-1-360

Who it reaches
Four or more employees, or annual payroll above the statutory threshold, triggers coverage.
If you go without it
Operating without required coverage exposes the business to stop-work orders, civil penalties assessed per employee per day, personal liability for the full cost of an injured worker's medical care and lost wages, and loss of the statutory defenses that normally cap an employer's exposure. South Carolina Workers' Compensation Commission administers enforcement.
Vehicle liability minimums
25/50/25; commercial contracts typically demand $1M CSL
Sources

Citation last checked 2026-07-30. Re-verified on a 180-day cycle. General information, not legal advice.

Step 2 of 4

What this is likely to cost

Low
$3,800/yr

Clean history, minimum limits

Median
$7,150/yr

Typical for your profile

High
$16,050/yr

Prior claims, higher limits, added endorsements

  • Influencer Marketing Agency is rated low hazard; this drives the general liability base rate more than any other single factor.
  • With no payroll subject to workers' compensation, general liability is your largest line item.
  • Job-site work adds an umbrella requirement, which typically adds $600–$2,500 annually.
  • South Carolina prices commercial risk at an index of 104 against a national median of 100, so identical operations cost 4% more here.
  • Claims history, years in business and prior coverage continuity move the final number more than limit selection does.
Line-by-line, from observed data
CoverageObserved range /yr
Commercial Auto Liability
$1,450–$5,450
median $2,550
General Liability
$450–$1,550
median $800
Commercial Umbrella / Excess
$700–$3,400
median $1,450
Professional Liability / E&O
$600–$2,650
median $1,100
Cyber Liability
$600–$3,000
median $1,250
Workers' Compensation
Not counted in the budget above
$850–$2,750
median $1,450
Where these cost figures come from

South Carolina cost index 104 (national median = 100). Benchmarks are re-verified on a 180-day cycle.

These are observed market ranges for businesses like yours, adjusted for South Carolina — not a quote. Your own price depends on claims history, payroll and limits.

Get this schedule quoted

Take these exact limits to a carrier

These are the providers that actually write influencer marketing agency risks in South Carolina. Bring the limits above with you — quoting the wrong limits is the single most common reason a certificate gets rejected.

Advertising disclosure: we earn a commission if you buy a policy through these links. It costs you nothing extra, and it never changes the coverage schedule above — requirements are derived from statute and contract language, not from who pays us.

Step 3 of 4

The certificate you will be asked to produce

Certificate of Liability Insurance
Producer
Your agency of record
Insured
Influencer Marketing Agency LLC
South Carolina
Coverages
Commercial General Liability$1M occ / $2M agg
Automobile Liability$1M combined single limit
Workers Compensation & Employers LiabilityStatutory / $1M E.L.
Umbrella / Excess Liability$5M each occurrence
Description of operations / special provisions

Certificate holder is named as additional insured on a primary and non-contributory basis per written contract. Waiver of subrogation applies.

Certificate holder
The client, landlord or general contractor requesting proof
  • Producer

    Your agent or broker. Whoever issues the certificate — you never write it yourself.

  • Insured

    Your exact legal entity name. If it does not match the name on the contract, the certificate gets rejected.

  • Certificate holder

    The party asking for proof. Being listed here gives them notice, nothing more.

  • Additional insured

    The box that actually matters. This extends your policy to defend them. It requires an endorsement, not a checkbox.

Contract language collected for your exposures
General contractor (subcontract exhibit)

"Subcontractor shall name Contractor, Owner and their agents as additional insureds on a primary and non-contributory basis, including ongoing and completed operations, with a waiver of subrogation in favor of all additional insureds."

$1M occurrence / $2M aggregate GL, $1M auto, statutory WC with $1M employers liability, $2M umbrella

Enterprise client (master services agreement)

"Supplier shall maintain the coverages set forth herein for the term of this Agreement and for two (2) years thereafter, and shall provide certificates evidencing such coverage upon execution and annually upon renewal."

$1M/$2M GL, $1M professional liability, $1M cyber where data is processed

Step 4 of 4

What an agent will ask you

  • 01Annual revenue and number of active clients
  • 02Do you sign client contracts with indemnity clauses?
  • 03Do you store client data or credentials?
  • 04Do you subcontract any part of the work?
  • 05Any prior claims or complaints?
How a influencer marketing agency claim actually happens

A client claims your work product contained an error that caused them financial loss, or that confidential information you held was exposed. Professional liability and cyber liability, not general liability, answer these claims.

Get this schedule quoted

Take these exact limits to a carrier

These are the providers that actually write influencer marketing agency risks in South Carolina. Bring the limits above with you — quoting the wrong limits is the single most common reason a certificate gets rejected.

Advertising disclosure: we earn a commission if you buy a policy through these links. It costs you nothing extra, and it never changes the coverage schedule above — requirements are derived from statute and contract language, not from who pays us.

Change the inputs

Your headcount and contracts move this schedule

This page assumes a small crew with job-site work, signed contracts and vehicles. Run the engine to change employees and exposures.

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